Microsoft’s Corporate Vice President, Panos Panay, says, “This is like a big toy factory” when speaking about their R&D operation in Redmond, WA. This state-of-the-art facility, along with the many DATRON high-speed CNC machining centers there, was recently featured by CNN in a piece called “Inside Microsoft’s secret design lab”. Like a kid in a candy store Panay continues, “You can spend days and weeks and build anything on the planet in this building!”
Indeed, Microsoft has amassed the world’s leading technology under one roof and the possibilities are endless. Many of the products and devices that we’ve all grown to love and depend on were developed in this building. More importantly the future of commercial electronics will be born here.
Panay is the man behind Microsoft’s Surface, and when commenting on the competitive landscape he says, “You know, we have a very deep set of competitors right now. We’re not sitting on our heels, we need to go forward every day. We can’t fall behind and the way to do it is you build a product, you test. If it fails you build it again. This is awesome right? You learn right away. Iterate, every hour or couple of hours, you can put something in overnight … you can find success and boom! Right there, you’ve failed and succeeded in almost the same set of 8 hours and now you have a solution that works for your customers.”
This is perhaps, the truest spirit of Microsoft R&D, and the equipment in their lab is akin to an artist’s paintbrush, allowing them to embody and emote this spirit in an efficient and meaningful way that can impact the daily lives of millions of consumers. Commenting on rapid prototyping, Panay says, “It happens quickly and it happens in a way that you get the true feel of the product. That’s so important. Tor really know what your customers are going to use and love you have to feel it.”
DATRON is proud to have consulted with this Microsoft R&D lab regarding the best suited high speed milling equipment for this type of rapid prototyping. What can be seen in the video, is a lineup of DATRON M8 and M8Cube high-speed CNC milling machines that are particularly efficient in milling aluminum parts with superior surface and edge finishes. The quality of surface and edge finish is of paramount importance when evaluating attributes like “feel” discussed by Panay in the video.
Bloomberg broadcasted a different video last year of the Microsoft R&D lab that was titled “Inside Microsoft’s Secret Surface Labs”. In this video, the narrator refers to the DATRON M8 as a “magnesium slicing milling machine” and Panay, who appears in this video as well points out, “You’re starting to see that same billet back there come to life right here … and this is our model shop.” The “Surface” story in this video is very much about the tenacity of Microsoft R&D. In fact, it suggests that the initial launch of the Surface in 2012 was less than successful and that iterations of the design have resulted in the product quietly gaining ground.
Brett Ostrum, Surface Development General Manager at Microsoft says, “Thinner and lighter, thinner and lighter, thinner and lighter. Grams, tens of grams are a huge currency for us.” As consumer electronics get smaller, the machines used to develop them have to be able to make tiny parts often featuring thin features, thin walls and other intricate features. This is where DATRON high speed machining centers excel because they were engineered from the ground up around a high speed spindle and for the sole purpose of high speed machining. To learn more about this technology and the science of high speed machining: