DATRON Dynamics Launches Consumer Centric Website
A Website Refresh Results in A Marketing Overhaul
Milford, NH, November 6, 2019 – DATRON Dynamics, Inc. announced the launch of its revamped and rebranded website. The site, which is built on WordPress, will retain its current web address of www.datron.com while focusing on user experience with an easy to navigate new look.
“In 2019, DATRON Dynamics took a big step forward and launched the new DATRON.COM. The site showcases our new customer-first approach and highlights our key differentiation to US manufacturing which is the DATRON WORKFLOW. The DATRON CNC milling WORKFLOW is frictionless, fast and the easiest machine on the US market today,” says John Sullivan, Director of Sales & Marketing.
The decision to rework the ten-year-old website was an obvious one, but DATRON was unsure of where to start.
“Prior to executing this project, we consulted with an outside Marketing firm for their opinion and recommendations. We were enlightened to some best practices used in today’s marketing arena, and more importantly, they helped us to recognize our site needed to be more customer centric.” says DATRON Dynamics President Bill King. Shortly after these initial meetings, DATRON realized that the manner in which the website was written also needed to be addressed. “What started out as a simple face lift, evolved into a complete rebuild of the site. We feel (the new website) communicates the value of DATRON much better, from the customer’s point of view,” says King.
Multiple members of the DATRON team were recruited to write and revise content, produce graphics and video, and for testing – all for the better. The finished product blends DATRON’s blogs, case studies, CNC machine and accessory information, tooling, and more, with bold graphics for a friendly user experience.
High-Speed CNC machining is more than 60,000 RPM spindle-speed. When you’re making small or complex parts, you need speed and precision at every stage. DATRON AG engineers didn’t just invest a faster, more precise spindle. They re-interpreted and optimized your entire machining workflow from start to finish.
About the Author
Eric is a Marketing Specialist at DATRON Dynamics, Inc. who is involved in marketing strategy, automation, and content development including video of machining applications and instruction.