Hallmark Case Study

Brass Embossing Dies for Greeting Cards

Representing about 50 percent of all greeting cards sold in the United States, Hallmark Cards employs more than 18,000 people and is represented in more than 43,000 retail stores throughout the country.

These numbers alone justify the title “industry leader” but it is the behind-the-scenes diligence and attention to detail the helped them achieve these numbers in the first place.

In the past, we might have wasted hours leveling dies to achieve uniformity. Now that we can supply manufacturing with tools that fit very precisely, we can increase press speeds and achieve better quality with less effort.

The Industry: Engraving / Embossing Dies

The Customer: Hallmark

Located in Kansas City, MO, Hallmark strives to help their customers share experiences with their friends and loved ones, and to help those memories and connections come to life.