In Their Own Words – Engraver, DC Graphics – Talks DATRON Milling & Engraving Machines

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DC Graphics, founded in ’94 by Kevin Brandon, is run today by Eugene Prohaske, President, and Kristine Brandon, Vice President, and has a long history in the engraving industry. Eugene is a passionate engraver and has over 30 years of experience in the engraving for packaging industry. He originally started in the engraving business with his father’s company, Styleart Engraving back in 1983. After his father retired in 1994, Eugene started his own business, HAP Engraving in Manhattan, together with a partner. They were in business until 2010 when he came to DC Graphics. Eugene originally joined business with Kevin Brandon, former President and original founder of DC Graphics. They worked together for about three years before Kevin passed away in 2013.

Engraving machine made by DATRON in Germany is used by DC Graphics to engrave plates, stamps and dies for the graphic packaging industry.
DATRON engraving machine used by DC Graphics in Farmingdale, NY to engrave plates, stamps and dies for the graphic packaging industry.

DC Graphics is an offset, flexographic pre-press, plate/die making and photoengraving facility, which produces magnesium and copper plates/engravings as well as CNC milled brass plates. DC Graphics, specializes in producing sculptured embossing dies and engravings, flat stamping and folding cards for the paper packaging and pre-press industry. They employ a staff of approximately 16 people.

Magnesium is a metal plate that can withstand high temperatures and is impact resistant as well.  Embossing and foil-stamping both require a plate that can meet these criteria for long press runs. Magnesium plates are also used to make rubber plates, signs and name plates; a versatile product indeed. Its durability provides the end user with a long-lasting printing image or die. Plates come in different thicknesses: 16 gauge, 11 point, and 1/4′.  The largest size is 18″ x 24″.  Copper is also used because it is a harder metal that lasts and stores longer for a better quality product. Counters for their embossing and debossing dies are available in both .030 and .060 thicknesses. They can also create fast and accurate brass dies to a customers’ exact specifications with CNC machining.

Known for engraving embossing dies, DC Graphics uses a DATRON CNC engraving machine for their work in the graphic packaging industry.
DC Graphics is known for engraving embossing dies like this intricate butterfly engraved on their DATRON machine.

DC Graphics is constantly seeking new innovations and utilizes the most current technology in its industry.  Having access to the latest technologies keeps DC Graphics ahead of their competition by allowing them to work more productively. Their state-of-the-art equipment allows them to provide their clients with high-quality products faster and less expensively than their competition. Before DC Graphics purchased their first DATRON high-speed milling machine, everything was done by hand, gauging machines and etching. But etching proved to be dirty and carried additional costs associated with disposal of the chemicals used in the process. They knew that they needed a change.

So, in 1996, DC Graphics purchased their first DATRON machine (an M4) and made a transition from everything being done by hand, gauging machines and etching and began using CNC milling machines. It was a big undertaking but proved to be a smart decision for DC Graphics to go green and DATRON was the perfect solution for that.

Prohaske says, “Once I saw everything, I decided this was the wave of the future for us and if we didn’t make the change when we did more than likely we wouldn’t been in business anymore.”

Engraving brass dies that produce graphic packaging for Yves Saint Laurent is and application performed on Datron CNC engraving machines by DC Graphics in New York.
Here you can see how engraving brass dies translates to graphic packaging for Yves Saint Laurent.

In 2008, DC Graphics purchased a DATRON M8 high speed milling machine, followed by and two additional M8s (in 2012 and 2013) to get their engraving jobs done quicker and to handle more business for their customers.

According to Prohaske, “At the beginning it was a big learning curve because we needed to get the machines in and had to figure out how to run them. DATRON definitely walked us through it as a real partner would do.”

It was a natural progression of having one machine and getting a second one soon. At this time, they had one DATRON and one LANG.  They took one year to evaluate the two machines and started weighing the pros and cons of both machines.  Both are reliable and good German-engineered machines, but the service and support in the U.S. provided by DATRON Dynamics was a major part the decision to get more DATRON machines.

“They are in the States and whenever I have a problem, they help me and respond to an issue right away. Having a contact person and service over here is key because if I need a part or help figuring out what the problem is or what needs to be replaced, I can get the part the next day; worst case scenario being two days.” says Prohaske.

Prohaske continues, “I always have good experiences with DATRON. They always treat me with a lot of attentiveness and they always help me to get through an issue and give me guidance. I respect that and know I can trust them!  Moving forward with the business and growing by getting more machines, it was just a logical decision to continue with DATRON. For what we need, DATRON is the best machine. The machines work fantastic because they’re very versatile and don’t break down. They last for years.”

Now, DC Graphics uses the DATRON machines for most of their projects. They run their LANG for flat stamping plates only because it has a smaller table and only an eight-station tool holder compared to the DATRON, which has a 15-station tool changer and larger table. The DATRON gives them more options in terms of creative engraving, which requires a high level of expertise and flexibility of the machine.

“It is just a very nice machine to work on.  I do a lot of programming for the creative engraving and I am very familiar with the DATRON. My engraving creativity combined with the opportunities a DATRON machine offers is a good melding and these different factors coming together make a product that comes out quick, clean and reliable.” Prohaske says.

Prohaske prefers using a lot of tools. He uses specific tools with angles, shapes and cuts for engraving that help him to create a die quicker. This versatility helps him to achieve engraving effects he wouldn’t be able to produce if he didn’t have so many tools at his disposal on the machine. He has the engraving expertise to know how to apply the right tools for particular engraving challenges. Creative engraving is part of the front end program process where he programs everything and applies it to run on a DATRON.

 “We really try to maintain a good customer service and engraving expertise – the knowledge of what’s gonna work.  For certain types of engraving you need to know what’s gonna work to get an effect. That’s what people appreciate because they don’t know what to do. They come to me and say what’s gonna make this look like what our customer wants. That’s when you build a good report where they can account on you. You are able to do something that other engravers can’t do. That is you edge! I never want to be known as the cheapest engraver … instead, I want to be known as the place to go when something is difficult. And the reliability of DATRON machines and the fact that I’m familiar with these machines allows me to provide this kind of cutting-edge solution.” – Prohaske says.

Download the DATRON Engraving Machine Brochure:

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About the Author

Steve Carter is the Brand Manager at DATRON Dynamics and has been with the company for 11 years. His writing on high-speed machining has been published in trade magazines such as Aerospace Design & Manufacturing, Modern Applications News, Manufacturing Engineering and Tooling & Production.

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